Role: Wig Stylist

Location: London, UK

Type: Part-Time, 21 Hours, 3 days per week (Mon, Fri & Sat)

Pay: Up to £13.00 per hour

 

About us:

Chrissy Bales is an internationally renowned wig brand in London with our flagship studio in St Johns Wood.

We are professional, agile, customer-centric, and our goal is to provide an exceptional luxury experience to our clientele.

We are looking for an experienced wig stylist to join the Chrissy Bales team, contribute to our continued success and deliver consistently exceptional service for our loyal client base.

What we require you to do:

• Wash and condition wigs using professional products
• Cut, trim and style wigs using professional equipment
• Apply hair treatment products to wigs, as needed (e.g. colour protection creams and hydrating masks)
• Apply a wide range of hair colouring techniques (e.g. highlights, ombre and balayage)
• Create various hairstyles dependent on the clients specification
• Prep and style client's hair, where necessary (e.g. cornrows)
• Cross-sell hair care products or services, when appropriate
• Ensure tidiness of beauty stations and sterilise tools, as needed
• Staying up-to-date with the latest trends, hairstyles and products
• Maintaining an adequate inventory of hair products and tools

 

Skills and experience required:

• Minimum of 3 years experience as a professional wig stylist/maker
• Proficiency in hair straightening and curling methods, using hot irons and curlers
• Hands-on experience with various colouring techniques
• Knowledge of a wide range of hairstyles, suitable for various lengths & textures
• Up-to-date with industry trends
• Excellent interpersonal & communication skills
• Physical stamina to stand for long hours

Your Benefits:

• Continuous training and professional development opportunities
• Company bonus
• Complimentary lunch once a month

 

Date posted: 2 January 2026

Pay: £30,000.00 – £35,000.00 per year

Role Overview

Chrissy Bales is a luxury wig studio known for exceptional craftsmanship and transformational client outcomes. We are seeking a Social Media Content Lead to own the brand’s social presence end-to-end from content strategy and in-studio filming through to editing, publishing, and daily platform management.

This is a hands-on role for someone who can independently execute at a high standard. You are accountable for how the brand shows up online every day, ensuring content is premium, intentional, and commercially effective.

This is not a junior role, nor a scheduling-only position; it requires full ownership, strong creative judgement, and commercial awareness.

Key Responsibilities

Social Content Strategy & Planning

• Develop monthly and quarterly social content plans.
• Align plans with marketing priorities and launches.
• Promote studio services and consultations.
• Showcase client transformation journeys and aftercare.
• Define and maintain clear content pillars.
• Balance storytelling, education, authority, and conversion.
• Use performance insights to refine formats, hooks, and messaging.

Filming & In-Studio Content Creation

• Film high-quality short-form content within the studio.
• Capture wig installs and client transformations.
• Record client reactions and testimonials.
• Show behind-the-scenes craftsmanship.
• Create educational and authority-led content.
• Direct Chrissy and clients confidently on camera.
• Maintain luxury standards in lighting, framing, and composition.

Editing & Post-Production

• Edit content for Instagram, TikTok, and YouTube Shorts.
• Create premium edits with strong hooks and pacing.
• Maintain consistent visual language and brand identity.
• Deliver efficient edits without compromising quality.

Social Media Management & Community

• Manage day-to-day social platforms.
• Schedule and publish posts.
• Write captions and manage hashtag strategy.
• Moderate comments and maintain community tone.
• Handle direct messages professionally.
• Uphold brand voice and boundaries in interactions.
• Monitor feedback and audience sentiment.

Performance & Optimisation

• Track engagement and content performance.
• Optimise hooks, formats, and posting cadence.
• Turn engagement into bookings and enquiries.
• Collaborate with marketing and operations teams.

Required Experience & Skills

Essential

• Experience creating social content for beauty, fashion, or luxury brands.
• Strong filming and short-form video editing skills.
• Confidence working in client-facing studio environments.
• Strong visual judgement and luxury brand sensibility.
• Ability to work independently and take full ownership.

Desirable

• Experience supporting founder-led or personal brands.
• Understanding of service-based client journeys.
• Familiarity with Instagram, TikTok, and YouTube analytics.

Personal Attributes

• Hands-on and execution focused.
• Detail-oriented with strong brand discipline.
• Commercially minded.
• Calm, confident, and professional with clients.
• Comfortable challenging ideas to improve outcomes.

Job Type: Full-time

Date posted: 31 December 2025

Pay: £40,000.00 – £45,000.00 per year

Job Description

Role Overview

Chrissy Bales is a luxury wig studio recognised for exceptional quality and client transformation. We are seeking a Marketing Lead to own the wider marketing strategy across brand, campaigns, launches, partnerships, and performance.

This role is responsible for what we market, when we market it, and why — ensuring all marketing activity supports consultation bookings, product sales, and long-term brand equity. You will work closely with the team to ensure marketing is commercially aligned and operationally realistic.

This is a senior, strategic role with clear ownership and influence. It is not a coordination or execution-only position.

Key Responsibilities

Marketing Strategy & Planning

• Develop and own quarterly and annual marketing strategy aligned to studio services and consultations.
• Support product launches and availability.
• Strengthen brand positioning and long-term growth.
• Define campaign priorities, messaging frameworks, and launch plans.
• Translate business goals into clear marketing initiatives and briefs.

Campaigns, Launches & Commercial Alignment

• Lead planning and execution of product launches.
• Manage service campaigns.
• Coordinate seasonal and editorial marketing moments.
• Ensure marketing activity aligns with studio capacity.
• Align campaigns with inventory levels.
• Coordinate with operations timelines.
• Partner with operations to avoid over- or under-demand.

Brand, Partnerships & PR

• Maintain brand consistency across all marketing touchpoints.
• Lead partnerships, PR, and collaborations (stylists, media, aligned brands).
• Build and manage a PR and partnerships roadmap.

Performance, Insights & Optimisation

• Track and report on marketing performance beyond vanity metrics.
• Measure consultation demand.
• Monitor conversion signals.
• Evaluate campaign effectiveness.
• Use insights to refine messaging, timing, and marketing investment.
• Identify growth opportunities and risks early.

Cross-Functional Leadership

• Brief and guide the social media content lead with clear objectives.
• Ensure content, campaigns, and launches are aligned.
• Act as the central marketing decision-maker.

Required Experience & Skills

Essential

• Proven experience leading marketing for luxury, beauty, or service-based brands.
• Strong commercial and strategic thinking.
• Experience planning and delivering campaigns and launches.
• Confidence working cross-functionally with operations and leadership.

Desirable

• Experience in founder-led or premium personal brands.
• PR, partnerships, or influencer marketing experience.
• Strong analytical mindset with experience using performance data.

Personal Attributes

• Strategic, commercially grounded, and decisive.
• Calm, professional, and credible.
• Brand-first but revenue-aware.
• Willing to challenge assumptions to improve outcomes.

Success Metrics

• Strong alignment between marketing, launches, and studio capacity.
• Growth in qualified consultation demand.
• Clear and consistent brand positioning across channels.
• Effective, well-timed campaigns that convert.

Job Type: Full-time

Application Question

• How many years of marketing experience do you have at luxury brands?